PSM
Service · Field sales

Selling technicians

Your techs are already in the house, already trusted, and already looking at a 15-year-old system. I help them have the replacement conversation the right way.

The problem

Your best leads walk out the door on a service ticket.

A tech swaps a capacitor on a 2009 system that's been patched three summers in a row, and nobody brings up replacement. Two months later the homeowner calls somebody else.

Most techs don't want to be salesmen, and they shouldn't have to be. They need a simple way to tell the homeowner the truth about their system and either hand it off to an advisor or close it themselves.

What the tech checks

Let the equipment start the conversation.

A tech never has to pitch. They just report what they see, honestly, and let the homeowner decide.

Example · service call

Repair or replace?

System age14 years on the data plate
RefrigerantOlder refrigerant that's getting harder and pricier to service
Repair historyThird repair in three summers
Comfort complaintsUpstairs bedroom never cools down
Today's repairFix it now, and put the options in front of them
What you get
  • A repair-vs-replace checklistWhat to look at and what to say, so the conversation comes from the equipment, not a quota.
  • A clean hand-offWhen to bring in a comfort advisor and how to set them up so the homeowner doesn't feel passed around.
  • Tech-friendly languagePlain ways to explain age, refrigerant, efficiency and repair cost that don't sound pushy.
  • A spiff structure that worksHelp setting up tech lead and sale pay that rewards good calls without encouraging bad ones.
Who it's for
  • Service-heavy shopsLots of maintenance agreements and repair calls, not many replacement leads coming out of them.
  • Techs who want to earn moreGuys who are good with customers and want a straight way to grow their paycheck.
  • Owners tired of losing replacementsIf your customers are buying new systems from someone else, this is the gap.

Sound like your shop?

Tell me how many techs you run and how many replacement leads they turn in. I'll tell you what I'd fix first.

Tell me about your shop